Why have a website?
Getting a professional website is perhaps the most important action you will take towards Business Success.
There are many superficial reasons why one would need a website like the sayings:
- If you don't have a website, you are losing business to other companies that do.
- A website is nearly as essential to your business as a telephone.
- It is not so much that your business needs a website, it is that your customers expect you to have one.
- Whatever business you are in, if you want your business to grow, you are going to need a website.
However true these sayings may be, there are many exciting reasons why one should have a website. For example:
- To build trust
- To reach a broad audience
- To generate prospects
- To reduce mailing and printing costs
- To get visitor feedback
- To gather market research
- To provide customer support
- To inform
- To build a community
- To do direct sales
- To advertise
- To earn revenue from advertisers on your website
- To build your company brand
- To communicate and facilitate interaction with customers and visitors
- To compete in the global marketplace
- Differentiate yourself
- Create authority and credibility in your industry
- Spread ideas
- Get social
- Benefit from Search Engine ranking power and other advantages
- Share your company story and information
- House your own community
- Save costs by answering frequently asked questions
- Target your specific neighborhood (defined by area code, points of interest, and others)
- Build an email list.
You don't need a fancy website with an over abundance of features, but you need one that looks professional. A website that portrays a poor image will discourage potential customers.
"For any organization, a web presence is shifting from a marketing accessory to being a principle way to increase awareness and interaction with the public....." Louis Landry in "Using Joomla: Building powerful and effective websites"
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